We’re getting ready to realize

our export ambitions

by Sagar Kalra

We’re getting ready to realize

our export ambitions

by Sagar Kalra

How I built a post-pandemic saree business

by Milan Makwana

How I built a post-pandemic saree business

by Milan Makwana

IN ASSOCIATION WITH

PROGRAM PARTNER

We’re using e-commerce to drive our export business

by Mohit Mehta

We’re using e-commerce to drive our export business

by Mohit Mehta

IN ASSOCIATION WITH

PROGRAM PARTNER

We find opportunity in challenge

by Harpreet Singh

We find opportunity in challenge

by Harpreet Singh

IN ASSOCIATION WITH

PROGRAM PARTNER

I believe in dreaming big

by Ruchika Arora

I believe in dreaming big

by Ruchika Arora

IN ASSOCIATION WITH

PROGRAM PARTNER

MSME SUCCESS STORIES

A bold leap helped my team survive the pandemic

Ananth Sagar

Head, Business Development – Retail and E-Commerce, Sagar Asia Private Ltd.

There isn’t a single business in the world which hasn’t been impacted by the COVID-19 pandemic. Like everyone else, we too were not prepared for its aftermath. But taking bold decisions swiftly protected my business and the livelihoods of those dependent on us during this challenging time.
I joined my family business Sagar Asia in 2014. Before that, I had short stints in the e-commerce industry but I soon realized if I was going to put in so much effort, I should invest this time in my family business. My family has 120 specially-abled people. And my first instinct, like everyone else, was to protect them.

Our company Sagar Asia specialises in aluminum ladders, aluminum extrusions, wind tower internals and aluminum aircraft docking and helicopter maintenance. My father set up the enterprise in 1977. Thanks to his able leadership, today we are one of the leading manufacturers of aluminum extrusions both in India and abroad.

As global economies plunged, it was time to change the course

With a healthy annual turnover of over Rs 100 crore, everything was going well for us. But the unfortunate outbreak of the COVID-19 turned the course of events for our business. Like several other industries, we also took a severe hit. Since our product mix caters to very specific demand for height access, most of our regular customers are from the retail sector and original equipment manufacturers in wind and aviation sectors, there was a sudden plunge in demand as retail was closed and airlines were not allowed to operate for a long time.

The pandemic is by far the sharpest turning point that our business has ever faced. Apart from operating costs, I was more worried about the well-being of our employees. Giving up was not an option. So, I decided to take some bold steps.

I was quick to realise that there was huge demand for sanitization products in hospitals and offices. I thought that our expertise in aluminum products could help us build products that would be needed during the pandemic. Our research and development team is very strong and quickly sprung into action.

With more contemporary solutions, we tapped into new markets

Within a few days, we decided to begin manufacturing aluminum disinfection tunnels and contactless disinfection stands. These can be easily set up outside factories and offices, and employees can walk through these sanitization tunnels to enter the workplace while sanitising their attire.

We also quickly developed another aluminum product — contactless COVID-19 testing booths. We have provided these booths to the state governments of Telangana and Andhra Pradesh to help them ramp up their testing capacity. This product is ensuring the safety of medical workers who are working at hospitals and collection centers in various parts of the states.

Our long standing association with Walmart has helped us expand our business pan-India. For instance, through Walmart we were able to receive orders from places which would have otherwise been difficult for us to reach. Their HoReCa channel has also helped to reach the right customers in a short period.

Now that we see the economy reopening gradually, we have also added products like contactless hand sanitizer stands and touch-free aluminum door openers to our catalogue. Our R&D team is working tirelessly to build products that are the need of the hour.

Entrepreneurs never stop. They take one challenge head on, tackle it and get ready to face the next. That is Sagar Asia’s story.

Persistence has paid off in my entrepreneurial journey

Mala Awasthy

Director, Kesri Transcontinental

We’re getting ready to realize our export ambitions

Sagar Kalra

Owner, Tech Fab

Our special heroes are corona warriors too

Dr. Madhumita Puri

Founder, Society for Child Development (SfCD)

Innovation was essential for my business

Rahul Bajaj

Director, Shree Shakti Enterprises

A stitch in time saved my business

Shivani Agarwal

Founder, Scraft Products Pvt. Ltd.

The pandemic can’t crush my spirit

Babita Gupta

Founder, Sarangi Creations

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