We’re getting ready to realize

our export ambitions

by Sagar Kalra

We’re getting ready to realize

our export ambitions

by Sagar Kalra

How I built a post-pandemic saree business

by Milan Makwana

How I built a post-pandemic saree business

by Milan Makwana

IN ASSOCIATION WITH

PROGRAM PARTNER

We’re using e-commerce to drive our export business

by Mohit Mehta

We’re using e-commerce to drive our export business

by Mohit Mehta

IN ASSOCIATION WITH

PROGRAM PARTNER

I believe in dreaming big

by Ruchika Arora

I believe in dreaming big

by Ruchika Arora

IN ASSOCIATION WITH

PROGRAM PARTNER

Persistence has paid off in my entrepreneurial journey

by Mala Awasthy

Persistence has paid off in my entrepreneurial journey

by Mala Awasthy

IN ASSOCIATION WITH

PROGRAM PARTNER

MSME SUCCESS STORIES

We find opportunity in challenge

Harpreet Singh

Owner, Shalimar Rubber & Plastic Industries

As engineers, my father and I are both problem solvers. We believe that facing challenges and adapting to the new is the best way to succeed amid tough times and ensure business continuity.

My father was an ambitious young engineer when he started Shalimar Rubber & Plastic Industries in 1986. As was I, when I joined him in the company in 2009, with a degree in Information Technology.

 

Today, Shalimar Rubber has a staff of knowledgeable and dedicated professionals, backed by sophisticated technical facilities and global supply chain infrastructure. Together, we design and manufacture precision and custom-moulded rubber and plastic engineering components, with a reputation for quality and service. Our key market is OEM customers in Australia, North America and Europe. Exports account for 80% of our business, with 20% domestic sales.

 

As engineers, my father and I are both problem solvers. We believe that facing challenges and adapting to the new is the best way to succeed amid tough times and ensure business continuity. 

 

For example, I’ve focused on using automation to increase our production capacity over the past decade. And, of course, the past two years have brought unprecedented challenges.

 

Like many manufacturing businesses, we faced major procurement bottlenecks following the outbreak of the global COVID-19 pandemic. As sourcing raw materials from China became impossible, we shifted procurement to India, with good results. Another key learning for us is the necessity to maintain a stock of raw materials to avoid disruption and ensure business continuity in a crisis.

 

Online sales are our new growth channel

In the midst of the pandemic, I joined the Walmart Vriddhi program with a goal to explore how we could further diversify the business for improved resilience.

 

Through Vriddhi, I’ve learnt a lot about different aspects of modern business, including digital sales and developing products for consumer markets. As a result, we are expanding our existing portfolio to include consumer goods and targeting online sales as our main growth channel.

 

A key challenge for us is that our products are mostly custom manufactured. We need to offer standard products to gain a share of the domestic consumer market. We have opened a new manufacturing plant in Kundli, Haryana, to produce consumer goods like rubber couplings, rubber fenders, plastic filters and plastic engineering components. And we have registered on the Flipkart e-commerce marketplace.

 

We’ve come a long way in a short time. We started with limited knowledge about the e-tail business, and it was a steep learning curve. But with the support of Vriddhi, I’m now confident that we can use online sales to increase our footprint in the domestic market and become a more diversified and resilient business.

We’re getting ready to realize our export ambitions

Sagar Kalra

Owner, Tech Fab

A bold leap helped my team survive the pandemic

Ananth Sagar

Head, Business Development – Retail and E-Commerce, Sagar Asia Private Ltd.

Our special heroes are corona warriors too

Dr. Madhumita Puri

Founder, Society for Child Development (SfCD)

Innovation was essential for my business

Rahul Bajaj

Director, Shree Shakti Enterprises

A stitch in time saved my business

Shivani Agarwal

Founder, Scraft Products Pvt. Ltd.

The pandemic can’t crush my spirit

Babita Gupta

Founder, Sarangi Creations

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