We’re getting ready to realize

our export ambitions

by Sagar Kalra

We’re getting ready to realize

our export ambitions

by Sagar Kalra

How I built a post-pandemic saree business

by Milan Makwana

How I built a post-pandemic saree business

by Milan Makwana

IN ASSOCIATION WITH

PROGRAM PARTNER

We find opportunity in challenge

by Harpreet Singh

We find opportunity in challenge

by Harpreet Singh

IN ASSOCIATION WITH

PROGRAM PARTNER

I believe in dreaming big

by Ruchika Arora

I believe in dreaming big

by Ruchika Arora

IN ASSOCIATION WITH

PROGRAM PARTNER

Persistence has paid off in my entrepreneurial journey

by Mala Awasthy

Persistence has paid off in my entrepreneurial journey

by Mala Awasthy

IN ASSOCIATION WITH

PROGRAM PARTNER

MSME SUCCESS STORIES

We’re using e-commerce to drive our export business

Mohit Mehta

CEO, Vimal Handloom Emporium Pvt. Ltd.

Entrepreneurship is in my blood. My parents established Vimal Handloom Emporium in 1997, when I was a young school boy, and I dreamt of one day making a career in the exports field. After completing a diploma in Textile Design, I returned to Panipat to bring new skills to the family business.

Our company is focused on the manufacture and supply of designer home furnishings, like bedsheets, comforters, blankets and bed runners, for local and export markets. We blend advanced technology with exquisite craftsmanship, and we have a reputation for luxurious designs, rich colours and a quality finish. Wholesale distribution accounts for about 75% of our business, with the remainder in retail sales.

Connecting with consumers
While pandemic disruption severely impacted our industry and our company, I’m expecting e-commerce to be an engine of business recovery. Demand is definitely shifting online; that’s where consumers and small sellers are increasingly to be found.

One thing I really value about the e-commerce platform is that it provides a direct interface with the consumer. This helps sellers like us to better gauge the market and to gain insights and feedback about our products.

The e-commerce marketplace also offers a shorter payment cycle than the offline wholesale market, which is largely credit based. I am now exploring online channels as a way to grow our business and build resilience.

Selling via online channels
After joining the Walmart Vriddhi program, we are now listing some of our key products on the Flipkart e-commerce marketplace.

There is a lot to learn when you begin selling digitally, especially with an eye on international markets. But with Vriddhi helping us gain the practical know-how of building an export business, I am positive that we will be able to tap more overseas markets in the long run.

The Vriddhi modules cover everything from consumer needs to product development to manufacturing. By applying this knowledge, we are confident that we will be able to realize the potential of e-commerce and increase sales multi-fold via digital selling in the coming year and beyond.

We’re getting ready to realize our export ambitions

Sagar Kalra

Owner, Tech Fab

A bold leap helped my team survive the pandemic

Ananth Sagar

Head, Business Development – Retail and E-Commerce, Sagar Asia Private Ltd.

Our special heroes are corona warriors too

Dr. Madhumita Puri

Founder, Society for Child Development (SfCD)

Innovation was essential for my business

Rahul Bajaj

Director, Shree Shakti Enterprises

A stitch in time saved my business

Shivani Agarwal

Founder, Scraft Products Pvt. Ltd.

The pandemic can’t crush my spirit

Babita Gupta

Founder, Sarangi Creations

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