Boost Your Business with Cross Border Trade
Expand your business via Cross Border Trade (CBT) on Walmart Marketplace and reach new heights. Walmart Marketplace is an eCommerce platform that allows third-party sellers to list products for sale on Walmart.com.
What's in it for you?
Walmart Marketplace enables third-party sellers to showcase products on Walmart's website, focusing on popular categories such as home and kitchen, beauty, jewellery, apparel, leather accessories, and other emerging segments.
For eligible businesses looking to expand, the Marketplace offers Cross-border Trade (CBT) Enablement, providing tailored support to help understand compliance, documentation, logistics, and marketing for the U.S. market.
To help get started, Walmart provides Free Training and Mentorship. This includes personalized training and mentoring designed to make a business export-ready, covering topics such as product listing, pricing, quality standards, logistics, and U.S. consumer trends.
You shall also receive step-by-step Onboarding Support, with dedicated teams guiding through every stage of the Walmart Marketplace onboarding process, offering expert help with paperwork, tax requirements, and account setup.
Walmart actively recruits overseas sellers from India and globally. As part of this, businesses benefit from Strong Ecosystem Partnerships, working with trusted partners for logistics (including Ekart), financial services (via PhonePe), and marketplace readiness. This also provides access to bundled services like digital payments, insurance, and organized credit access, all designed to facilitate business growth.
What Does CBT Offer?
Walmart’s marketplace offers a trusted partnership for MSMEs, facilitating business growth and providing opportunities to expand businesses online. Acceptance into Walmart Marketplace is a strong endorsement of quality and trustworthiness which will attract customers.
No set up fees
No SKU limitations to list products
Reach over 100 million unique Walmart.com visitors each month
Market expansion
Seamless shipping
Easy payouts
Courses & Eligibility
Import Export Code (IC) |Authorised Dealer Code |GSTIN |PAN |eCommerce (Marketplace) Experience
Course
Packaging, Logistics & Distribution
Master packaging, logistics, distribution for smooth, sustainable, and legal exports.
Course
Walmart Marketplace Onboarding & Seller Centre
Learn seller registration, product listing, image standards, and Seller Centre navigation.
Course
Introduction to Customer and Cross-Border Trade
Understand exports, customs, Harmonised System (HS) codes, and compliance for seamless global trade.
Course
Walmart Marketplace Business Growth Levers
Optimize listings, pricing, Search Engine Optimization (SEO), branding, and marketing using strategic Walmart tools.
Course
Financial & Forex Management
Manage forex risks, International Commercial Terms (INCOTERMS), taxes, and laws for profitable global trade.
Course
Business Ethics & Culture
Master ethical practices and cross-cultural communication for confident global market navigation.
Course
Free Trade Partnership (FTP) & Other Promotional Schemes
Access export incentives, duty exemptions, refunds, and benefits through government-backed programs.
Course
Legal Requirements and Compliance Issues
Explore certifications and regulations to ensure export compliance in key global markets.
Incubation Support
Impactful advertising and marketing campaigns via Walmart Connect
Insights on U.S. customers, global supply chain best practices and business strategies
