Boost Your Business with Cross Border Trade

Expand your business via Cross Border Trade (CBT) on Walmart Marketplace and reach new heights. Walmart Marketplace is an eCommerce platform that allows third-party sellers to list products for sale on Walmart.com.

What's in it for you?

Walmart Marketplace enables third-party sellers to showcase products on Walmart's website, focusing on popular categories such as home and kitchen, beauty, jewellery, apparel, leather accessories, and other emerging segments.
For eligible businesses looking to expand, the Marketplace offers Cross-border Trade (CBT) Enablement, providing tailored support to help understand compliance, documentation, logistics, and marketing for the U.S. market.

To help get started, Walmart provides Free Training and Mentorship. This includes personalized training and mentoring designed to make a business export-ready, covering topics such as product listing, pricing, quality standards, logistics, and U.S. consumer trends.

You shall also receive Step-by-step Onboarding Support, with dedicated teams guiding through every stage of the Walmart Marketplace onboarding process, offering expert help with paperwork, tax requirements, and account setup.

Walmart actively recruits overseas sellers from India and globally. As part of this, businesses benefit from Strong Ecosystem Partnerships, working with trusted partners for logistics (including Ekart), financial services (via PhonePe), and marketplace readiness. This also provides access to bundled services like digital payments, insurance, and organized credit access, all designed to facilitate business growth.

What Does CBT Offer?

Walmart’s marketplace offers a trusted partnership for MSMEs, facilitating business growth and providing opportunities to expand businesses online. Acceptance into Walmart Marketplace is a strong endorsement of quality and trustworthiness which will attract customers.